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Martech Global, Author at Martech Global

About Martech Global

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So far Martech Global has created 4 blog entries.

April 2017


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    The International “Jetlag Lounge” hosted by Martech Global at the Marketo Marketing Nation Summit in San Francisco

B2B Agencies to form Global Network with Marketo

By | April 25th, 2017|

Media Release: San Francisco 24th of April, 2017 11.00 EST     Eight martech agencies in Europe and the US are today announcing Martech Global, a B2B agency network with founding members from Europe and the Americas. The joint goal is to assist global B2B enterprises with [...]


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Calculate ROI marketing with Marketo and Kaspersky

By | April 10th, 2017|

To be able to calculate its ROI marketing with Marketo ( return on investments ) in one click ... The dream of any Marketer ... Well this dream came true this morning during our Café, Croissants, Marketo where Cécile Feroldi   came to present the way she [...]


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Marketing (automation): So what about the channel?

By | April 10th, 2017|

For companies that offer their products or solutions “directly" to the end customer, it is necessary to have a well laid out plan to implement marketing and sales automation. A well-thought out infrastructure for these applications can address age old problems facing many marketers for  decades: closing the loop. This [...]

Recruit, outsource or insource? – How to build your Marketing Center of Excellence

By | April 10th, 2017|

As marketing becomes increasingly data-driven and technical, CMOs see a need for centralizing marketing operations. Marketing managers have previously been able to run their campaigns and activities fairly independently, planning and implementing campaigns together with their selected agencies, mainly in external channels. The technology landscape that most [...]