April 2017

Marketing (automation): So what about the channel?

By | April 10th, 2017|

For companies that offer their products or solutions “directly" to the end customer, it is necessary to have a well laid out plan to implement marketing and sales automation. A well-thought out infrastructure for these applications can address age old problems facing many marketers for  decades: closing the loop. This [...]

Recruit, outsource or insource? – How to build your Marketing Center of Excellence

By | April 10th, 2017|

As marketing becomes increasingly data-driven and technical, CMOs see a need for centralizing marketing operations. Marketing managers have previously been able to run their campaigns and activities fairly independently, planning and implementing campaigns together with their selected agencies, mainly in external channels. The technology landscape that most [...]